Job Title: PPC & Paid Social Media Specialist
Job Location: Vadodara, Gujarat (Remote)
Company Overview:
- Blattner Technologies specializes in AI-driven data solutions, helping businesses with digital transformation and operational excellence.
Key Responsibilities:
- Conduct research and analyze data to identify effective keywords and targeting strategies for PPC and Paid Social Media campaigns (especially in eCommerce).
- Manage and optimize PPC campaigns across Google Ads, Bing Ads, and social media platforms like Twitter (X), Meta, LinkedIn, Reddit.
- Implement GA4, Google Tag Manager, and Conversion Tracking for accurate data collection and reporting.
- Develop paid social campaigns while adhering to client budgets, brand, and standards.
- Utilize SEMRush, Google Keyword Planner, and AI tools to enhance campaign performance.
- Apply knowledge of eCommerce platforms and tracking systems to maximize ROI.
- Conduct audience, placement, and platform research for paid social strategies.
- Analyze and optimize ads based on KPIs, providing performance reports and insights.
- Build and manage audiences with advanced geotargeting strategies.
- Manage bid strategies to ensure efficient budget use and maximize ROI.
- Write compelling ad copy that aligns with brand messaging.
- Collaborate with account managers and marketing teams to align strategies.
- Stay up to date with PPC, Paid Social Media, eCommerce, and AI trends.
Required Qualifications:
- Proven experience as a PPC Specialist in a digital agency.
- Expertise in Google Ads, Bing Ads, GA4, Google Tag Manager, and eCommerce advertising.
- Experience managing multiple client accounts and running Paid Social Media campaigns on platforms like Twitter (X), Meta, LinkedIn, and Reddit.
- Experience using SEMRush, Google Keyword Planner, and AI tools for optimization.
- Knowledge of eCommerce platforms, geotargeting, audience building, and bid management.
- Strong copywriting skills for creating engaging ads.
- Analytical skills for interpreting campaign metrics and adjusting strategies.
- Knowledge of US markets and trends.
- Strong communication and teamwork skills.
- Certifications in Google Ads, Google Analytics, or Facebook Blueprint are a plus.
- Flexibility to align with US working hours if required.
Education & Experience:
- Bachelor’s degree in Marketing, Advertising, or a related field.
Compensation:
- ?5,00,000 - ?8,00,000 per year.
Benefits:
- Competitive salary.
- Comprehensive health insurance.
- Opportunities for professional growth and development.
- Flexible work hours.
Application:
- Blattner Technologies encourages diversity and welcomes applications from all qualified candidates.
