Recently, there has been hullabaloo about the government's urge to make everyone fit, which led to the establishment of the International Yoga Day. Today, more campaigns are being announced. The Modi government has not failed to launch campaigns and touch various sections of the society. NaMo has paid visit to Europe for growing aspects between India and the rest of the world. However, the government does not miss out on introducing campaigns involving citizens participation.
Here are five campaigns launched by the Modi government that were both accepted and criticized:-
1. Digital India
The Digital campaign launched most recently by Modi aims at creating digitally empowered government. It also works towards the utility of a better digital infrastructure. The Central government's portal mygov.in is a one-stop site to engage citizens with the government. Now, no more piled up files in the office, e-governance has been introduced through this campaign.
2. Selfie with Daughter
During his Mann ki Baat talk, Modi asked fathers to take selfies with their daughters and post them on social media to strengthen the Beti Bachao, Beti Padhao campaign. The campaign was floated out as Save Daughter, Teach Daughter in Haryana first. Another attempt to boost the already existing Beti Bachao, Beti Padhao campaign, Modi has floated this initiative and urged fathers to take selfies with their daughters in a hope to improve women's welfare in India.(Twitter)
3. Beti Bachao, Beti Padhao
Earlier this year, Modi launched the twin-headed Beti Bachao, Beti Padhao campaign to encourage the birth and education of girl children. The campaign was launched in Haryana, which has the lowest sex ratio in the country.
4. Make in India
The government's Make in India campaign was initiated to make companies manufacture in India last year. Its aim is to create more job opportunities and skill enhancement in 25 sectors of the country. The initiative will guide the foreign investors on policy and regulatory issues. The highlights of the campaign is the invest in India aspect. It also promises faster security clearances. By enabling interactions with users, Modi government is surely trying to bridge the gap between the citizens and the government.
5. Swachh Bharat
The 'Clean India' campaign launched by Indian government involves construction of latrines, promoting sanitation programs in the rural areas, maintaining cleanliness on the streets and roads. Swachh Bharat, as it is otherwise known, is an attempt to create clean and better India. From government officials to school students, the campaign had seen more than 3 million active participants. It aims to eliminate open defecation, eradication of manual scavenging.
