Vandana Luthra Curls & Curves

VLCC, which stands for Vandana Luthra Curls & Curves, is an Indian multinational wellness and beauty brand. It was founded by Vandana Luthra in 1989 and has since become a prominent name in the beauty and wellness industry.

Here are some key points about VLCC:

1. Services: VLCC offers a wide range of beauty, wellness, and weight management services. These include skin and hair treatments, beauty therapies, spa services, slimming solutions, and nutritional counseling.

2. Presence: VLCC operates in over 330 locations across 150 cities in 14 countries, including India, UAE, Oman, Qatar, Kuwait, Saudi Arabia, Bahrain, Nepal, Bangladesh, Malaysia, Singapore, Sri Lanka, and Kenya.

3. Products: Apart from its service offerings, VLCC has its own line of personal care and wellness products. These include skincare, haircare, and body care products that are formulated to cater to different beauty and wellness needs.

4. Weight Management: VLCC is particularly known for its expertise in weight management and has developed several programs and solutions for weight loss, including personalized diet plans, fitness programs, and non-invasive treatments.

5. Research and Development: VLCC has a dedicated team of researchers and scientists who work on developing new products, treatments, and technologies. They continuously innovate to provide effective solutions and keep up with the evolving trends in the industry.

6. Awards and Recognition: VLCC has received numerous awards and accolades for its contributions to the wellness and beauty sector. It has been recognized for its quality services, business practices, and social initiatives.

7. Social Initiatives: VLCC is involved in several social initiatives focused on promoting education, healthcare, and empowerment. The company has established the VLCC Foundation, which works towards various causes such as providing education and vocational training to underprivileged individuals.

Founded by Mrs. Vandana Luthra as a beauty and weight management services center in 1989, the VLCC group was incorporated in 1996 and is among the first multi-outlet corporate operations in the Skincare, Beauty & Wellness Industry in India. Since inception, the VLCC Group’s mission has been to transform lives by making Skincare, Beauty and Wellness accessible to women and men. In over 30 years of operation, the VLCC brand has become synonymous with Skincare and Beauty in Indian households. Today, VLCC believes it enjoys a high level of consumer trust and is widely recognized for its comprehensive portfolio of services and products. The VLCC Group’s operations currently span 310 locations in 139 cities and 11 countries, including India, Sri Lanka, Bangladesh, Nepal, Singapore, Thailand, the UAE, Oman, Bahrain, Qatar, Kuwait, and Kenya, with a staff strength of over 3,000 skilled professionals, including medical doctors, nutritionists, physiotherapists, cosmetologists, fitness experts and wellness counsellors.

As a testament, VLCC has received recognition as a "Superbrand" by Superbrands India in 2017 and Superbrands GCC in 2016. This is also reflected in VLCC's recognition through awards in the "Beauty, Wellness & Personal Care Products Category" in 2020 by ASSOCHAM and recognition as India's most trusted brands in the wellness sector in the annual India's Most Trusted Brands Survey from 2015 to 2019.

We have built a strategic integrated business model on the basis of pillars that consist of our three core businesses: